About Avenera
Avenera provides relationship‑driven business development, event management, and RFI/RFP support for organizations that value clarity, professionalism, and consistent follow‑through. Founded and led by Lisa Schwartz, Avenera helps teams strengthen their sales motion and engage more effectively with clients, partners, and prospects through strategic outreach, value‑focused communication, and polished, reliable representation.
My background spans product management, product marketing, sales support, proposal development, event coordination, and Customer Success — roles that sit close to the sales engine and directly support value‑based selling. I help organizations translate product capabilities into clear, compelling narratives that resonate with clients and move opportunities forward.
Whether developing competitive proposals, refining messaging, coordinating high‑impact events, or supporting strategic outreach, my focus is consistent: help teams articulate their value, show up confidently, and build the meaningful connections that drive long‑term growth.
Avenera also offers specialized documentation services through Technical Writing Specialist Andrew Froehlich. Andrew Froehlich is a highly experienced technical analyst and IT infrastructure expert with over 25 years of hands-on expertise in enterprise IT infrastructure, zero-trust security, and complex technology modernization initiatives.
Andrew excels at distilling complex technical information into clear, persuasive, and actionable content for both executive and technical audiences. He has extensive experience in RFI/RFP research and writing, as well as authoring whitepapers, battlecards, ROI frameworks, objection handlers, playbooks, and competitive analysis documents. His strong communication, stakeholder management, and analytical skills have made him a trusted advisor to C-level executives and IT leaders.
With broad and deep knowledge across modern infrastructure technologies — including wired/wireless LANs, WANs, data centers, cloud infrastructures, SaaS platforms, 5G, VPNs, and zero-trust architectures — backed by Cisco certifications (CCSP, CCDP, CCNP) and an MBA, Andrew delivers accurate, technically rigorous, and strategically compelling deliverables that strengthen RFP/RFI responses and technology evaluations.
